BAADER happy to take the positives at a ‘crazy’ IceFish

The global company’s latest innovation, the 189 Pro whitefish filleting machine, was front and centre in BAADER’s impressive booth, which was at times inundated, said Baldvin Johnsen, Managing Director BAADER Iceland.

“It was just crazy, with seven or eight working the booth and everyone was busy, so fantastic, a lot of interest.”
“We’ve had a lot of positive traffic through the booth, a lot of leads, and overall a very positive experience for us.”

Aside from the opportunity to highlight their new product, Johnsen said the IceFish Exhibition had great value in face-to-face encounters with their customers.

“The main purpose is meeting everyone, meeting the people that are using our machines, and just having that one-on-one exchange with the customers, that’s everything. And we thrive on the feedback, to improve and make everything better for what we’re doing for the customer.”

And he added: “But you know, Iceland is a hub for seafood, and processing and fishing, and everything. So I think it is irrelevant which angle you’re approaching it from, you’re always going to meet someone interesting here and learn something useful.”