Loch Duart salmon targets China
Scottish salmon producer Loch Duart is making its Chinese exhibition debut, targeting premium retailers, chefs and restaurant groups
Scottish salmon producer Loch Duart Salmon will make its debut at the China Fisheries & Seafood Expo 2026, as the company seeks to introduce its premium farm-raised salmon to buyers in one of the world’s major seafood markets.
The event takes place in Qingdao, Shandong Province, from 28 to 30 October.
The heritage breed salmon producer will exhibit in Hall B9, stand 0418, at the international event, which attracts more than 45,000 visitors from 136 countries. The company aims to connect with premium retailers, leading chefs and restaurant groups seeking differentiated seafood products.
“We’re not coming to China to sell another commodity salmon into an already crowded market,” said Russell Leslie, sales & processing director at Loch Duart Salmon. “We’re here to introduce what we believe is the finest farm-raised salmon in the world.”
He highlighted the company’s distinctive heritage breed, genetics closer to wild Scottish salmon, marine-rich diet and low stocking densities as factors contributing to its taste, texture and quality.
Loch Duart plans to use the exhibition to explain how its farming approach distinguishes its salmon from other products available in the market. The company expects to engage with buyers interested in premium positioning and seafood offerings for discerning consumers.
The Chinese exhibition debut follows a year of international activity for Loch Duart, including appearances at Seafood Expo North America and Seafood Expo Global in Barcelona, alongside a trade mission to India. These activities form part of the company’s efforts to expand its international reach and develop relationships with prospective customers.
Loch Duart salmon is supplied to chefs worldwide and is used across a range of applications, including sushi, sashimi and contemporary restaurant dishes. Its focus on consistency, versatility and product quality is central to its positioning in the premium seafood segment.
The China Fisheries & Seafood Expo provides an opportunity for the Scottish producer to introduce its products directly to industry buyers and explore potential partnerships in the Chinese market. Visitors can meet the team at Hall B9, stand 0418, from 28 to 30 October 2026.
