Grundéns has a long-standing history in the United Kingdom and Ireland markets, dating back to its early export operations from Grundsund in the early 1900s. With the expansion of sport fishing and fly fishing, there has been an increasing need for a professional partner with a solid sales force, next-day delivery ability, and marketing capabilities to support growth in these regions.

Janne Mahlamäki, General Manager EMEA at Grundéns, commented, “This decision to partner with Dennett was made with both heart and head. The cousins Aaron and Mark Gamble have built an incredible business culture for the UK and Ireland tackle market, earning the trust of the best retail partners and suppliers.”

Aaron and Mark Gamble of Dennett Outdoor added, “We are excited to join forces with Grundéns, a brand synonymous with quality and innovation in the fishing industry. Our team is dedicated to ensuring that Grundéns products reach a wider audience in the UK and Ireland, enhancing the fishing experience for both professional and recreational anglers.”

About Dennett Outdoor
Dennett Outdoor Ltd is a well-established supplier of fishing equipment to the fishing tackle trade throughout the UK and Ireland. The company was founded in 1992, with years of experience in the fishing tackle industry, Alexander (Lexie) Gamble, along with his son, Aaron and nephew Mark, expanded the business, sourcing products from new suppliers worldwide.

Today, Dennett Outdoor Ltd is widely regarded as the number one fishing tackle distributors in the UK and Ireland markets. The company prides itself on providing excellent next-day delivery service, maintaining high stock levels, and delivering exceptional value-for-money products without compromising on quality. Dennett continues to work closely with suppliers and manufacturers to introduce new products tailored to the Irish and UK angling scenes.

About Grundéns
Grundéns has been a trusted name in fishing apparel, footwear, and gear for over a century. Originating in Sweden, the brand has expanded globally and currently active on over 30 markets in North and South America and Europe. Grundéns offers innovative and durable products designed to meet the needs of both professional, sport and fly fishermen. With a focus on sustainability and performance, Grundéns continues to lead the industry, providing gear that enhances the fishing experience and withstands the harshest conditions.