This partnership aims to serve a wide range of fishing disciplines, including sport fishing, fly fishing, aquaculture, and commercial fishing. Janne Mahlamäki, General Manager of Grundéns EMEA, expressed enthusiasm about the collaboration, highlighting Moris Distribution’s experience and alignment with Grundéns’ mission to support and protect fishermen across the disciplines.

Moris Distribution will use its background in fishing and outdoor markets to expand the reach of Grundéns products. Martin Novak, Sales Director of Moris, stated that the partnership will provide partners in the region with a comprehensive range of fishing apparel, footwear, and equipment. This partnership will also support the growing aquaculture industry, ensuring that all fishing enthusiasts in the Czech and Slovak markets receive high-quality products and service.

About Grundéns
Grundéns has been a trusted name in fishing apparel and gear for over a century. Originating in Sweden, the brand has expanded globally, offering innovative and durable products designed to meet the needs of both professional and recreational fishermen. With a focus on sustainability and performance, Grundéns continues to lead the industry, providing gear that enhances the fishing experience and withstands the harshest conditions.

About Moris Distribution
Moris Distribution is a family-owned company with extensive experience in the fishing and outdoor markets. Known for their dedication to quality and customer service, Moris Distribution has built a strong network across the Czech Republic and Slovakia. Their partnership with Grundéns will further solidify their position as a leading distributor in the region, offering a wide range of products to meet the diverse needs of fishermen and outdoor enthusiasts.